It seems like in 2012 Nike is in a hide and seek playful mood.
Let me explain with 3 examples:
Nike Air Yeezy 2
First, the swoosh brand has teased us sneakerheads with the Nike Air Yeezy 2 thanks to the help of rapper Kanye West, for almost 2 years, letting a rumor being spread the shoes would launch in April 2012, and finally… we kept on waiting.
Supreme x Nike SB Dunk Low – Round 2(012)
In 2002, the Supreme Nike SB Dunk low, a collaboration sneaker with skate store Supreme taking inspiration from the Air Jordan III with its cement print design, were the most sought after sneakers on the market. Only 500 pairs were released at Supreme’s two stores in New York and Tokyo, Japan.
Last April, an image was leaked implying the now more than ever worldwide renowned boutique and Nike SB were joining up once again for another likely hit with a reprisal of one of the most coveted collaborations ever.
The all new Supreme x Nike SB Dunk Low were saying to be released later in April. We’re now in May and what happened? Nothing.
Nike SB Dunk Low
One of the most talked about Nike SB sneakers of 2011 is earning a release date: the Nike SB Dunk Low ‘Entourage’, which was a sneaker designed for friends and family of the famous TV show, i.e produced in a very small number of pairs, should release later this month.
But for this public version, no more ‘Entourage’ designations, which were originally featured on the insole.
Nevertheless, Nike seems determined to compensate for the abscence of 4/20 release this year. These Nike SB Dunk Low Nontourage are rumored to have a production run of just 2,500 units!
But will they ever release? Only time will tell.