Earlier this month I talked about the birth of a line for women’s footwear at Supra as well as the launch of pro skater Stevie Williams’ first signature shoe for the crowned brand, the S1W.
Pretty massive news for July, a summer month with August in Northern hemisphere when everything usually slow down. But contrary to what one might think, things haven’t stopped since and Supra unveiled both Erik Ellington’s new pro model and a whole kids’ collection, this while celebrating its Parisian and Yankee shops’ one year anniversary.
Sounds enough to your ears? Well, believe it or not, they can’t stop won’t stop! Add two new models soon to be announced: the Hammer, Jim Greco’s newest pro model, part of the Spring 2013 collection, and a mysterious mass-murder secret weapon called the Falcon.

On July 16, Supra celebrated the first anniversary of the opening of the SUPRA NYC and SUPRA Paris retail stores with an event at the SoHo location. Jim Greco was there and conceded an interview to network_A in which he unveiled his new Supra pro model The Hammer and how he worked on its design with Josh Brubaker thinking it as a wino shoe that takes a lot of impact:

The ingredients?
Vulcanized and cupsole mixed together so that the shoe is very light.
Same amount of SUPRAFOAM to absorve the same amount of impact as the Skytop 3.
A more simple design than the Chad Muska’s shoes because Jim Greco was always desconstructing it, cutting it down and cutting the cages off.

Are we witnessing the birth of the new generation/successor of Nike SB Stefan Janoski? I say maybe.

And as far as new pro models are concerned, let’s speak about the Ellington, Erik Ellington’s sixth signature shoe from Supra awaited since late April.

With this new shoe Erik, one of Supra’s founding riders, takes a different path from the slip-on, 60s inspired shoes that seem to be the go to for most (skate?) shoe designers these days. Erik clearly uses classics as a foundation for his sneaker designs to and he doesn’t mind if that borrowing is obvious to sneakerheads, like it was the case with his former model, the Avenger, whose silhouette borrowed a lot to the Air Jordan IV.
The Ellington is a tech shoe, some kind of an Avenger 1.5 with more simple lines and no visible cushioning system, opting for a concealed full-length SUPRAFOAM midsole, which is thick on the heel to absorve the impact and thinner on the toe for better board feel. If you’re in doubt, just look at Erik dropping a sick switch frontside flip down a hefty set in NYC, with ripped pants and a Chicago-style colorway of the Ellington, once again no ashamed of paying tribute to one of the center piece of sneaker culture: Mr Jordan.

And if you’re neither a fan of red nor yellow, don’t worry, according to the following picture, we can expect a black/gum sole colorway dropping soon:

I don’t know if it’s Erik Ellington’s son, but what he’s wearing is definitely Supra, since the brand confirmed what I had foreseen: a new collection designed specifically for kids, launching just weeks after the women’s capsule.

SUPRA PRESENTS FOOTWEAR FOR KIDS from SUPRA Footwear on Vimeo.

Unlike to the baby line that launched 2 years ago and is only composed of Skytops, the kids’ collection (for ages 3+, sizes 11-6) launches with four models that have been engineered for fun: kiddie-sized Skytops, Vaiders and Cubans, and a brand new shoe designed especially for kids, the Supra Weston (somewhere between the adult models Amigo and Stacks).

Each shoe has been rebuilt to fit young skaters with the same quality and DNA they see on the “big kids” since 2006.
You may not be a parent yet, but you probably have a kid in your family: either brother, nephew or cousin, and with back to school season coming within a little bit more than one month, Supra has provided a sufficient footwear option for the little guy once that time hits.
Victor, you hear me? :)

Oh, and for those waiting for the Falcon news: I’m so sorry. I was about to post a picture from Josh Brubaker wearing some red (vinyl?) Falcons, but the picture “mysteriously” disappeared from its source. I swear I’ll post that kind of picture quicker next time. So be sure to visit often and let me tell you: the sneakers are fire!